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What Studies Have Shown Us
There have been several studies and research conducted on the benefits and effectiveness of 360 virtual tours. Here are some key findings:
INCREASED TRUST & CREDIBILITY
A study conducted by the National Association of Realtors found that 77% of home buyers said that virtual tours were very useful in their home search process. The study also found that buyers who used virtual tours were more likely to consider the property as being accurately represented online.
IMPROVED ENGAGEMENT & INTEREST
A study conducted by Google found that virtual tours can increase interest in a business or destination by up to 100%. Additionally, the study found that businesses with virtual tours had a 20% higher conversion rate compared to those without.
TIME & COST SAVINGS
A survey conducted by Matterport found that 90% of real estate agents believe that virtual tours save them time, and 74% believe that it saves them money. Additionally, the survey found that 80% of home buyers would be more likely to visit a property if a virtual tour was available.
ENHANCED CUSTOMER EXPERIENCE
A study conducted by the University of Hertfordshire found that virtual tours can provide a more engaging and memorable experience for customers. The study found that virtual tours can lead to increased satisfaction and positive word-of-mouth referrals.
Overall, research suggests that 360 virtual tours can be an effective tool for businesses in various industries, including real estate, travel, and hospitality. Virtual tours can improve customer engagement, save time and money, and enhance the overall customer experience.